B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, b not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

In 1991, Christophe Lemaire founded his namesake fashion label in Paris, France, which was soon lauded for its timeless everyday wear and ardent fanbase. Thinking of all skin tones, Lemaire developed a signature dialed-down color palette and understated aesthetic for his practical garments made of innovative materials.

These silhouettes are manifested in the brand’s staples—namely, the dry silk shirts and the asymmetrical Twisted Dress with button detailing. When Sarah-Linh Tran joined at the helm in 2010 as co-creative director, Lemaire entered a renaissance.

Today, the Lemaire brand has a wider reach than ever, transcending genre, gender, and age with a leather goods line, jewelry offerings, and collaboration with Japanese lifewear brand Uniqlo.