B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, b not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

TikTok is a global short-form mobile video platform launched by tech company ByteDance in 2017. Capitalizing on its algorithm that generates recommendations based on user interest rather than friend network, TikTok has rapidly risen as a smashhit entertainment platform.

TikTok caters specifically to vertical videos less than one minute in length, and users can easily watch, make, or even recreate content with smart tools like Stitch and Duet. Above all, TikTok is credited for democratizing creativity through its “challenges,” amassing an enthusiastic following from Generation Z.