“Considering how it is almost taboo in many parts of the world today, our decision to study the straw is admittedly, not entirely without doubt! Yet, we persist, with our first and best attention bestowed on those moments of straw use where the experience is the most subtle—reasons as to why the straw deserves a closer study upon.

Perhaps, if presented with clarity on the straws’ role in bringing about these heightened sensations hidden in many commonplace beverages, it may be more acceptable to the reader to give this humble utensil another suck?”

‘Science of the Secondary: Straw’ is the 17th edition in the series of ongoing research conceived and developed by Atelier HOKO.

Science of the Secondary is an inquisitive approach towards uncovering implicit conditions that exist in our experience of the everyday.

When speaking of the term ‘secondary’, we are referring to conditions and sensations that human beings are not conscious of in their day-to-day interaction with things and the immediate surroundings. Accumulating this rich and boundless field of knowledge, the research hopes to draw upon a renewed sensibility towards living, with much excitement and freshness.